Mobile Marketing is indeed one of the most popular advertising trends in the world today especially among local merchants, digital media firms and the major national retailers. Most Location-Based Marketing firms these days want to get involved in the action, developing innovative apps for mobile check-in and checkout Location-Based Advertising, gaming, and purchasing.
From the local advertising strategies to the sophisticated location detection innovation using triangulation and GPS on smartphones, Location-Based Advertising is utilizing a wide array of methods that will help marketers attain their goals and increase revenue.
Many marketers are now engaging in Mobile Marketing Services to compel consumers in using the different mobile apps and engage with the product, brand, and venue through their handy devices. This will also help in driving customer acquisition and expand a company’s existing loyalty programs.
Here are the major ‘R’s every Location-Based Advertising should have:
It is essential that every Mobile Marketing Campaign reaches a multitude of customers for the retailer or brand in question. It is not enough to reach out to customers who are smartphone users. This part may be very small for a specific brand or retailer. The current smartphone penetration is very high of the entire subscriber base. Many consumers are still using feature phones or those mobile devices that allow voice calling and text messaging.
Organizing a Location-Based Advertising campaign that is targeted towards the appropriate consumers will likely result in better outcomes. But how will these companies create or find a relevant segment of consumers to target? A direct way for a business to reach their customers is to target those who have opted in for the company’s promos and latest offers. Another efficient method for you to target real-time consumers is through the mobile search context (e.g. Indian Restaurant New York). Mobile phones also have the power to pinpoint the physical proximity of a certain venue, service or product.
Must READ: Mobile Marketing – Revolutionizing Modern Day Consumerism
Also referred to as customer engagement, redemption also plays a huge role in the success of Mobile Marketing campaigns. There are several ways to do mobile location-based physical engagements. These are:
- the act of check-in,
- physical proof of reference and
- being able to act on flash time-based sales by showing up in flesh.
Also, Some of the common ways to promote redemption include message-based location alerts and smartphone mobile apps.