When a business decides to market a product using Search Engine Marketing (SEO) the location of the retail outlet can be a deciding factor in the success or failure of the business. No matter how good your product, price, or brand, if you were to set up shop in the middle of the Sahara Desert, you would undoubtedly fail. On the flip side of that coin, many businesses prosper even with poor brands and uncompetitive pricing and second rate products simply because they have set up shop in a high traffic area. Local SEO, And like they say in a retail business, it’s all about location, location, location.
How many booksellers can one U.S. city sustain? In New York City alone, there are thousands. All those booksellers can co-exist because, for the most part, each targets a relatively small demographic area – the immediate vicinity of the retail location. When you go for Online Marketing, however, you are entering one geographic location. It’s a city called the Internet. And just like in the offline world, location matters. But there’s one big difference: Only ten websites can inhabit the top ten spots in the search results. For years now, many booksellers have tried to compete with Amazon.com and Barnes and Noble. But when you search for Books, you see Amazon in the first place, and Barnes and Noble second. Why would any consumer feel the need to go beyond that? If your website isn’t at the top of the search results, for all intents and purposes you do not exist online. It is as if you had set up shop in the middle of the Sahara Desert.
The Ideal Search Engine Optimization Location
Want a retail spot in the extremely high traffic Times Square area of New York? It’ll set you back $50 to $60 per square foot. Yet many retailers find that it is worth every penny. Effective Search Engine Marketing is not cheap. But it is often worth every penny and more to get your website the kind of traffic that even those Times Square retailers would envy.
Local SEO is not the end-all, be-all of the dot com business model. You’ll still need to build a brand that consumers can trust, along with a product that consumers need, but it is the first step. Without location, you’re demographic simply doesn’t exist.