Social Media Marketing – Is One Hour a Day enough for Business?
What began as a way to connect brands to their fans, (MySpace), a way to connect with friends(Facebook) and a way to find a better job, (LinkedIn), has turned into a new age of marketing that is Social Media Marketing.
People love to talk.. and gossip… and recommend… and warn… and most importantly, they like to research. We no longer have to take the word of salesmen and fancy marketers. We can immediately find, research, compare and show for … just about anything.
What does that mean to businesses? Well, it can be good.. or bad depending on your business, your reputation and your willingness to embrace your current and potential customer.
Remember I said people talk.. and research.. and recommend? Well, whether you like it or not, people are talking about you, your company and your brand. They are telling others what a great experience they had, any problems they encountered but most importantly, how they perceived buying products or services from you.
Must READ: Best time to post on Social Media
Chatting It Old School
Early on, when businesses first began tapping into the social media market, they experimented with many different ways to interact. Some of the early mistakes were:
- Mixing Personal pages with Business Pages (Nobody really wanted to play Farmville with you then buy your $10,000 product)
- Talking only about your business (A continual commercial… exhausting.)
- Buying (bribing?) Likes (Surveys show that over 90% of the people who “Like” your page never return.)
Today’s Level of Sophistication
Sometimes it worked, but overall a new level of sophistication has taken over. Where there were only the ‘big 3’ mentioned above (plus YouTube), there are now hundreds of sites that strive for acceptance and some that are growing so fast, it is impossible to ignore them. See Pinterest, StumbleUpon, Tumblr, and others that garner millions of eyeballs each day, looking for interesting and valuable content.
Content Drives It All
Google, Facebook, and others are paying very close attention to what is called “Edgerank“. In layman’s terms, the more people are talking and interacting with your social media content, the higher you are rated in terms of importance and authority.
If people are sharing, Plus Liking, Re-Pinning, commenting, etc. then you must be providing quality content, thus, they feel you will provide a great experience for their members. Get it? Quality Content + Engagement = Higher SEO rankings.
Let’s Do It Right
Can you spend 30 minutes to an hour a day tending your business social media garden? With the myriad of tools available, (HootSuite, TweetDeck, OnlyWire and hundreds more. Please don’t shoot me for not naming your favorite!), you should be able to automate the following:
- Posting of your new content to all of the major social sites.
- Posting of others content to your social sites
- Monitor who’s talking about you or your company
- Monitor who is talking about your industry
- Answering or responding to tweets, posts, and comments
- Participating in sharing your unique opinion to other’s content (this is social media, remember?)
Overwhelmed yet? Don’t be. Knowing all of this information is wonderful, but you just need a Social Media Marketing Strategy that works.
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We are committed to helping businesses tackle Sacramento social media in a meaningful way.