8 Must follow Steps to promote your Products on Social Media In 2020
How can brands leverage social media to drive sales and lead generation? What should be your Social Media Strategy? How to Social Media Marketing.
While Social Media spending is on the rise for both B2B and B2C companies, many brands are still realizing the full potential of online engagement for business development and lead generation.
Below, I’ve provided a sneak peek into the insights I plan to cover. However, I’d welcome your feedback and stories as to where your organization experiences the greatest Online Business development success:
What does this really mean in terms of Lead Generation? Essentially, it’s absolutely critical to know where your customers and competitors live on the social web. Identify issues that are most prevalent in your space. Read blogs that are relevant to your space, look for webinars about key issues. You can use Google blog search to understand what trends are most discussed among your customer base.
Set clear goals as to what you want to achieve
Start with one or two measurable objectives that are attainable within a specified time-frame and build from there. It’s okay, to begin with, a pilot project, allowing you to easily retool your plan if your objectives are not tracking toward success.
Add value to the Online Conversation
After listening to what is being discussed in your space, be ready to offer something more than a “quick hit” opportunity to buy your organization’s products or services. Share insightful content, develop webinars, offer product demonstrations or training, create live events and answer questions. Be viewed as an industry resource and seek to establish rapport and validation within your targeted audience.
Also READ: 4 Social Media Research Warnings, You Must Know
Empower employees to tell your story
Intel published their Social Media Guidelines as a best practice and several organizations have done the same. Intel’s policy clearly states that employees should “stick to your area of expertise and provide unique, individual perspectives on what’s going on at Intel and in the world”.
Paid and Organic Search
Ensuring your content can be easily found is absolutely critical. As there is so much competition for eyeballs on the social web. Investing in paid search. Ensure your web properties use consistent keywords/meta-tags to assist with organic search results are both instrumental. Google Trends and Google’s keyword tools are free resources that help identify the search strings that will work the hardest for your Digital Content.
Make your corporate website relevant to the sales process
Too many brands miss opportunities to capture attention and add immediate relevance to the customer once the customer finds them online. I’ve listed some ideas on how an organization’s website by Social Media Marketing could immediately strike greater engagement possibilities:
- Develop a blog and use it as a sales tool/testing ground. Posts should be brief, incorporate photos and/or videos that help in telling a story and speak in a conversational tone. Be ready to respond to comments and questions in a timely fashion. Note down which topics have the most traction for your prospects.
- Analyze where people are clicking, use track-able URL’s and regularly review the metrics
- Offer Q&As with happy customers and how the product offering is being implemented, using both video and text
- Socialize the press area and more visible areas of your site, ensuring content is shareable and interactive
- Incorporate product and service reviews via third-party applications that live within your web platform
Broaden your digital footprint and develop a content calendar
It is critical that your organization’s website offers relevant content. It is a good practice to allow your content to live beyond the confines of your organization’s web platform. Posting engaging content on LinkedIn, Facebook brand pages, YouTube and Fast Pitches can only help extend your reach and produce better search results for your brand. Additionally, ensuring that content is produced on a regular basis and is timely (i.e. teases a trade-show presence, product demonstrations are scheduled with product announcements, etc.) can offer a much richer experience for your potential customer with the help of Social Media Marketing.
Don’t neglect Twitter as a business tool
It’s fairly easy to integrate Twitter into your sales strategy without much effort. By using a management tool like TweetDeck or Seesmic to track specific keywords/lists, organizations can hyper-target those who are most interested in their space. Twitter can also be very powerful as a customer service mechanism, for introducing special offers and for answering questions about products and services.
So here are a number of ideas I haven’t covered here for Social Media Marketing. I’m hopeful this list will generate some additional thinking on how organizations can best leverage social media for sales and lead generation. What are your thoughts? What’s worked well for you?