Email Marketing

6 Tips and Tricks to Ensure Your Email Gets Read Completely

In this day and age, Emails are a very important part of Digital Marketing and Email being the primary form of communication in a lot of fields, it’s not hard for a professional’s inbox to overflow and an important message to get lost in the shuffle. You can tune out and daydream in a meeting or presentation, but it’s generally tougher to get off task in person. It’s a lot easier to ignore an email, requiring just a quick click of the mouse and it’s gone forever. Not only that, but you have to also worry about getting the few who do open your email to read it—from start to finish.

So how can you make sure people actually read what you’re writing in the email instead of just opening it for a moment and moving on? Below are the six steps that you should cover while writing an email and include it as part of your Digital Marketing Strategy

Tips and Tricks to Getting Your Readers to Read Your Entire Email

1. Pay attention to statistics

It’s essential to keep a close eye on statistics instead of playing the guessing game. You can use your open rate data to identify readers who have opened your messages but failed to make a purchase. Using an Email Marketing program is one way and that will assist in sending emails based on consumer habits and past interaction history. Different programs can provide you customizable templates and Google Analytics makes it easy to track analytics.

2. Keep it brief

Nobody wants to read an essay every time they open an email, especially if they’re accessing their inbox on their smartphone remotely. Instead of trying to cover multiple important points in one email, try sending several emails over the course of the day. Shorter, simpler emails represent a less daunting task for people to read and respond to. A three-paragraph message can be read while waiting in line at the grocery store or en route to or from the office on public transportation. A long message can be intimidating and turn people off upon immediate receipt of the email. They may simply push it aside and intend to tackle it later when they have more time, only to eventually forget about it in this society of instantaneous contact.

3. Get to the point

This goes hand-in-hand with the length of the email. There is no need to introduce an important idea with a backstory or needless filler. Don’t take up too much of your clients’ or employees’ valuable time. Provide only the pertinent information and present the bare minimum to get the point across. Think of an email as an extended tweet, in a sense. The idea is to keep things professional and avoid abbreviated lingo, obviously, but Twitter forces people to convey a message in 140 characters or less. You’ll have more room than that in an email, but the same idea applies — strip away all the unnecessary fluff and get right down to it.

4. Construct a simple, yet an effective Email subject line

Is the email timely? Find a way to indicate that in the subject line. Don’t simply write a couple of random words. Give people a preview of what the email contains. Think of this as a headline of an article. In some cases, this is all you have to entice people to click on and read your message. What would make you feel like opening an email and reading it all the way through? Don’t skimp on the subject line and assume people don’t pay attention to it. Sometimes, it’s all they read.

5. Ask for feedback through Email

With the integration of social media in the workplace, there are more outlets at your disposal to share your opinion of company ideas or interact with clients. But email is still one of the most effective forms of communication, allowing two people privacy and providing a platform where people are not limited to 140 characters. In the business world, most people want to be heard. They want to feel their opinion is not only taken into consideration but also valued. In Online Marketing the best way to ensure your emails are getting read is to ask for feedback after presenting an idea.

Ask employees to weigh in on a topic of discussion. Find out if there is a better way to tackle a certain project. See how clients are feeling at that particular time. And most importantly, when people do respond, be sure to read the response carefully and let them know you are considering their message, whether by simply sending an affirmation in return, or continuing the discussion via email, phone or in person. If people know their opinions and thoughts are valued and considered, especially via email, they’ll be more likely to open and read emails from you in the future.

6. Find the right time to send Email

Time of day may be the most important factor in whether your email is read from start to finish, or just opened and bypassed immediately. When people are taking some hard-earned time away from their jobs, they don’t want to be bogged down by emails and business if they can help it. If you send a message on somebody’s lunch break, for instance, they may be more focused on food or recharging, absent-mindedly clicking through their inbox or ignoring their email altogether. A study found that the most active emailing period takes place between 2pm-5pm on a weekday, while Tuesdays and Thursdays have the most volume of emails. But just because there’s a noticeable drop-off in email, it’s important to consider more and more people are opening their emails during the day and at night.

A marketing study found that nighttime hours had the highest click-through rates for all times of the day on a mobile platform. Don’t be afraid to think outside the box and experiment on Saturdays and Sundays, though.

Do you have any tips for getting others to read your emails from start to finish? As someone who receives emails, what would help you open something and read all the way to the bottom? Let us know your thoughts in the comments below.